Should You Write “to the Market”?

Should you write to the market?

Should You Write “to the Market”?

If only you’d seen me, in high school, desperately trying to make my mother understand why I needed a regular exception to my strict midnight curfew to attend the weekend midnight showing of The Rocky Horror Picture Show.

We were an ordinary middle-class suburban family in a small conservative Georgia town. Mom raised us hands-on, on her own, while working multiple jobs at all hours, including nights and weekends.

So did we kids—money wasn’t bountiful for our family. Besides babysitting and working in a country club nursery, my main job was at a restaurant: one of the original T. J. Applebees, which stayed ruthlessly open till two a.m. or the last customer unhurriedly deigned to leave, and work was my only allotted exception to Mom’s curfew.

Back then you couldn’t pull up info or photos or video clips on the internet (as there wasn’t one) but Mom was no dummy, and I’m sure she found information about the movie somewhere. A bunch of people going out late at night, dressing up in often racy outfits, screaming and throwing things at the screen while watching a movie with bloody murder and cannibalism and incest and lots and lots of sex, all led by an unapologetically sex-forward self-proclaimed Sweet Transvestite.

It was a hard sell to my traditional mom. And it was a hard no.

Patricia Quinn (Magenta) onstage at the Long Center in Austin, TX, Oct. 2025.

So—and I’m sure you all see this coming, though to my enduring surprise my mom never did—I told her I was working the late shift at the restaurant and I went anyway.

A lot, over the years—most recently last week at a fiftieth-anniversary screening at a crowded 2,500-seat theater in Austin, where cast member Patricia Quinn (Magenta, darlings! of course the marvelous Magenta!) made an in-person appearance for the occasion.

The Impact of Art

How can I explain to you why I go to see this movie over and over, when I couldn’t really explain it to my mom in a way that made her understand it? I’m not sure I can fully explain it to myself. Rocky Horror, I suspect, is one of those IYKYK situations—you either get its appeal on a visceral cellular level or you just don’t. If you’re in the latter camp…well, to paraphrase Frank-N-Furter, they didn’t make it for you.

It’s an acquired particular taste—as evidenced by the fact that it was roundly predicted to be a flop as both a stage show and a film, and initially the movie was. Yet in both cases it wildly exceeded expectations by becoming a massive cult hit.

Mainstream it ain’t. The movie got made because the theater production was so unexpectedly successful, but the studios showed their true opinion in its microbudget and ridiculously rushed five-week shooting schedule.

When I analyze it now from a storytelling perspective, honestly the thing falls so short in so many different areas that it ought to drive my editor’s soul crazy. Yet every time I see it, and there have been so, so many, I watch it with a smile on my face the entire time.

It hits a chord in me the same way it seems to for so many people, and it certainly did when I was younger: Raised in an environment where I felt one of these things was not like the other and it was me, I suddenly happened upon a whole boisterous, flamboyantly different group of people ostentatiously being exactly who they were, and everything goes. Where being a misfit meant you fit. Where you could simply be yourself.

Given the film’s vintage, I expected the crowd at the recent screening (at a nice, respectable eight p.m., thanks—even Rocky likes an earlier bedtime these days) to be a little older, more toward my own Gen X demographic, but we were gratified to see a wide spread of ages in the audience.

On the way home my husband and I marveled about that—and about the staying power of this movie. Imagine if you were the creators who had dreamed this sucker up, worked tirelessly on it, against all odds triumphed, even when it first it may have looked like you wouldn’t: It flopped hard right after its release, and flopped hard again as a Broadway production before theaters started showing it as a midnight movie and it steadily gained a rabid following.

And fifty years later—fifty years! half a century!—people still show up for you and your work. They still create and sport extravagant costumes based on your creation. They know—and quote along with—every word, as well as an unofficial bonus script of callbacks to the screen, which haven’t changed since I first went all those years ago.

Fifty years later it still resonates deeply with so many. You still get to see the phenomenal ripples your work has had in the world and in people’s lives.

Rocky Horror and Your Writing

This week I spoke with an author I’m working with on an extremely personal story that deals with fairly heavy emotional issues. We talked about how she wants to handle them in the story, and the risks of the topic she’s exploring regarding its marketability from a major publisher standpoint.

She knew that and had extensively considered it. But this story is especially meaningful and important to her, and she’s already decided that if she can’t find a publisher for it because of the difficult subject matter, she still wants the experience of writing it and making it what she wants it to be, and she still wants to share it with people no matter the terms.

What if someone out there needs to hear her story? she wonders. What if reading it helps someone deal with some of the traumas and challenges she’s faced in her own life and is drawing on for her story? What if it offers them solace or strength, or just the knowledge that they’re not alone?

She wasn’t so grandiose as to take it even farther, but I will: What if it hits just the right chord for the right person and it changes their life? I assure you that Rocky Horror positively shaped a lot of people’s lives, including mine.

I talk a lot about knowing what you want in this business as one of the most important factors in creating a writing career that is meaningful to you, where you are the one at the helm of the ship, not just perpetually waiting to be chosen or desperately trying to follow the market and fit into it.

In a business where authors have little control over many factors, this is where we have complete control, and exercising it is the foundation of creating a writing career that’s successful in the most important ways: that it’s deeply meaningful and rewarding to you. That may also include wide readership and financial success, but those are among the factors you don’t control, and basing your satisfaction on those is a recipe for unhappiness and powerlessness.

But writing the stories of your heart…the ones that mean the most to you…the ones where the writing of them perhaps changes you and your life…well, that’s a recipe for spending every day of your creative life doing something that matters—to you, and maybe to the people who need to hear your story.

Write to Your Passions, Not the Market

Last week I had the pleasure of interviewing author Jaysea Lynn, whose debut romantasy For Whom the Belle Tolls has just released and become an instant New York Times and USA Today bestseller. The staff at Book People, where her event was, seemed stunned by the turnout—not so much that it was a sold-out house, which of course they often see, but by the fervor and enthusiasm of her fans, many of whom came in costumes from Jaysea’s TikTok series that inspired the book.

When Jaysea came out they screamed like she was a rock star, because of course to them she is. Some of them were visibly teary, and at the signing afterward many told heartfelt, very personal stories of how her work has touched them or made them feel seen or validated.

Jaysea started out making her videos—about a help desk in hell—to express her frustration after dealing with difficult customers at her retail job. Four years later she’s made almost 700 of them, and they inspire the same kind of enthusiasm and cult fervor of Rocky Horror. Jaysea creates what she loves, what means something to her, and it’s hit a deep chord with people for whom it resonates. She found her people, and they have found theirs.

Most of us won’t have the level of instant success with our creative work that she’s enjoying with hers, but as we chatted before the interview and during it, it was clear that wasn’t the most meaningful part of it for Jaysea. She loves these characters, loves doing the work itself, and it’s apparent how much she loves connecting with other people over the world she’s created.

At the fiftieth-anniversary Rocky showing, Patricia Quinn sat out on that stage for about forty minutes telling stories about making the stage show and film, the interviewer asking literally only one question that launched her on a series of fond memories that the audience ate up. You could tell she was in her element. And why wouldn’t she be? In her seventies people are still celebrating her and her work, and she got two standing ovations.

Fiftieth-anniversary screenings have been happening all over the country, featuring some of the original stars: Quinn, Nell Campbell (Columbia!), Barry Bostwick (Brad!). They’ve all gone on to have lives and careers in the intervening decades.

But they come back—as have other stars and creators of the film in the past, including Tim Curry (Frank!)—to celebrate this little piece of art whose impact and endurance they couldn’t possibly have imagined. A low-budget spoof of schlock horror films with no big-name actors (at the time), shot on the fly for a little over $1 million. A production that stumbled right out of the gate, when it must have initially seemed as if it was all for nothing.

Yet here that creative work is, fifty years and more than $150 million later—the longest continually running film in history—still with a robust cult following.

I found my people the first time I went to a midnight showing of the movie, amid this costumed, confident, trash-talking crowd that welcomes newbies (“Virgins!) and celebrates them—more the more they allow themselves to be who they are and celebrate themselves, no matter what the world thinks of them. To express themselves freely and openly and proudly. Man, did high school me need that.

Man, do our creative souls need that same freedom and acceptance.

Richard O’Brien assuredly was not writing to the market with his fringy, edgy, weird movie. I doubt Tim Curry was mindful of leading-man marketability with his gender-bending, larger-than-life, in-your-face portrayal of Frank-N-Furter. Just the opposite: In this interview (gift link) he talks about how he made a deliberate choice to “explore all his contradictions”—in Rocky and everywhere in his life: “I learned not to limit myself — artistically, professionally, sexually or mentally.”

Jaysea wasn’t worried about marketing her story when she channeled her frustration and creative impulses into her videos, and later her book.

Writing to trends or the market might yield a short-term payoff, but I think it’s probably unlikely to inspire the same kind of resonance and devotion among readers. I suspect those works are unlikely to endure. (It’s not the copycats of literature that become classics.)

But what if your unique, highly personal stories had this kind of profound effect on someone who desperately needed to see themselves in the pages of your book? What if it gave someone the message that they were okay just as they were, that they weren’t alone, that they were worthy and that things could get better?

What if it became a thing that helped someone find their own confidence, their own voice, their own identity? What if it gave them hope—or a better life, a better world?

What if, regardless of any of that, writing it gave all that to you?

Authors! Speak to me. Obviously I want to hear your own Rocky Horror experience, if you have them. But I also want to hear what creative works meant this much to you: books, of course, but also movies, songs, poems, hell, TV shows—anything. What artworks have hit you on a profound level, influenced you, shaped you, maybe changed your life? Remembering how deeply meaningful creativity can be is a great way to remind ourselves why our work matters, when our confidence and drive may flag.

16 Comments. Leave new

  • This dates me … but Rocky Horror was not just loads of fun, but encouraged all of us who felt like weird outsiders from another planet to ‘don’t dream it; be it’ (or at least try … )It gave us permission. Much love!

    Reply
  • Heather Dodge Martin
    October 23, 2025 12:58 pm

    Always Coming Home, by Ursula K. Le Guin, rocked my world when I was a teenager. It’s an ethnography of a far-future, post-apocalyptic society living in Napa Valley, written in the form of interview transcripts, poems, stories, songs, recipes, and other “research documents”. The Kesh, the people described, have formed a peaceful, post-gender, post-governmental society that blends computer use and farming with oxen, electricity and handcrafting, living in balance with nature and expressing the individual self as an art form. It changed my view of time, of what a society could be like, and of what a novel could be. As I read the individual pieces that flesh out the clues for the reader of what this world is like, I kept waiting for the “story”- the one narrative voice that would explain it all to me- to start. I remember to this day how astonished I was when I realized that there wasn’t one; it was up to me, the reader, to figure it out. I was like, “Wait, she [Le Guin] can DO that?” It stretched me in the best of ways, and every time I go back to the book, I feel happy that it holds up to my original breathless assessment.
    It’s not the kind of book I write (obviously, Le Guin is a legend), but it would be amazing to create something memorable for readers.

    Reply
    • Now I’m adding that to my TBR list–though I worry it may drive me nuts to have no narrative throughline. I’ll regard it as a record of this wonderful-sounding society you describe, and that may ease my structure-loving soul. 🙂 I know Le Guin is a legend, and I can’t believe I’ve never read her (except Steering the Craft).

      I love those books that stick with you, that shape you–as an artist and as a person. It brings home the enduring power of art; I am frequently reminded that it–and words especially–are among the most powerful forces in society. Thanks for this, Heather.

      Reply
  • Jeanne Estridge
    October 23, 2025 1:02 pm

    I saw Rocky Horror sometime in the late 70’s (I think?) and was floored ten years later when my daughter and her friends were hooked on it in the late 80’s.

    I’m currently working on a scifi romcom series called Ice Planet Octogenarians, about a quartet of old ladies who are kidnapped by sex-trafficking aliens. They take out the aliens only to crash land on a planet filled with huge purple hunter-gatherers whose spit can make them young again.

    I heard you, Rocky!

    Reply
    • How cool that you and your daughter both shared that experience! My mom–bless her–did go with me once, as did my brother and sister, but it was Not Their Thing. 🙂

      Ice Planet Octogenarians is HILARIOUS. I love it! 😀

      Reply
  • Thanks for this post! It’s inspiring to consider that all of our toiling in obscurity might help others at some point.

    🙂

    Reply
  • Christina Anne Hawthorne
    October 23, 2025 4:44 pm

    I saw Rocky Horror in, of all places, Lakeland, Florida in the late 1970s after moving there following high school. Be yourself, be genuine. It was a message that hammered at my brittle exterior for years with many fists. The message in The Scarlet Letter, for instance. Beloved artists like Elton John. And still I protected the lie within (oh how that makes that easier to write).

    In 2000 I wrote an entire fantasy series that wasn’t bad for a first effort, outside the fact that it was also a lie. On the side, though, I wrote two novels that weren’t a lie. They just kinda happened (they’re on the shelf behind me, printed and safe in notebooks).

    Then, well, stuff happened. Brittle became fragments. When I returned to writing, and after a lot of handwringing, I vowed to write for me, to write from the heart. Admittedly, this series works up to its most controversial aspects, but they’re coming, hints and foreshadowing everywhere.

    My sales, to this point, are anemic. That’s okay. That’s the vow, too. I may not have a lot of readers, but my few are enthusiastic. I’ve invited readers inside, made them comfortable, and let them see that I’m not a monster. Maybe this wasn’t the best way to proceed, but it was what I needed. Good or bad, that’s honest, too.

    Reply
    • I think society gives us the message–from the time we’re cognizant of it–about what’s acceptable so we “fit in,” and it’s so human and understandable to want that. Our survival depends on community–and how many studies have shown the toxic effects of feeling isolated from that? I always wish that instead of trying to “fix” people to fit into community, we could create more sense in communities that all members are valid and valuable, and celebrate our differences instead of trying to homogenize them. I thought we were headed that way for a while. I hope we reclaim that.

      What’s within our power, though, is authenticity, and I love that you are reclaiming yours, Christina. <3

      Reply
  • I saw Rocky Horror in high school multiple times, threw popcorn from the balcony at the appropriate moment, and danced to all the songs. My parents allowed me to go, but I’m sure they had no idea what it was about and no internet to tell them, thank goodness. Love that show!

    Art has always brought me closer to myself in unexpected ways. A sculpture in the Louvre completely captivated me, and after reading the myth the sculpture was based on, helped me realize what I’d lost and wanted to reclaim both in my marriage and in my life. Countless books have done the same from memoir to nonfiction to fiction. Too many to name. Then there’s the music of Sara Bareilles and how one particular scene in the movie, Love, Actually will always make me cry. What would we do without all forms of art to remind us we’re not alone and to motivate us into transformation?

    Reply
    • I always feel so bad for the employees who have to clean up after a Rocky screening! Maybe part of the ritual should include that: You make your mess together, and then we all clean it up together. 🙂

      That’s a powerful story about how a piece of art at the Louvre affected you and your life. I get that–seeing Michelangelo’s David IRL moved me so profoundly, and I’ve found myself captured in front of a painting or sculpture or other art, just drinking it in. Art is so foundational to who we are as people and as society–I’m always baffled that we don’t seem to value art, art education, and artists more. Thanks for sharing, Suzanne.

      Reply
  • Jeff Shakespeare, PhD
    October 23, 2025 7:08 pm

    I’m afraid they didn’t make Rocky Horror for me. I never seemed to be in with the in-crowd that was trend conscious. I was always one of the outer planets. Books that impacted me the most are ones like Candide by Voltaire, 1984 by George Orwell, and Do Androids Dream of Electric Sheep by Philip K. Dick. In fact, Philip K. Dick wasn’t widely known as a master of science fiction until after his death. He didn’t sell many books and struggled financially. That fact gives me some hope.
    My latest book, Return to the Garden, is a speculative fiction novel about discovering the true location of the Garden of Eden from the Bible. A vast area of fertile, habitable land is created in this idyllic place out of worthless Sahara Desert to resolve the Mideast fighting. I wrote to many literary agents, finally decided to self-publish, wrote to journalists, ambassadors, politicians, influencers, anyone I could think of to no avail. But I am very passionate about this book since it could save thousands of lives and end the fighting in the Mideast. That is why I write. And who knows, maybe someday someone will read my book.

    Reply
    • Rocky isn’t for everyone. 🙂 But I do think it spoke to a similar place in a lot of people that you describe–those who weren’t in the “in-crowd” or “on trend.” (Side note: Most people I meet talk about their growing up experiences this way, and I always wonder where are the kids who seemed back then to fit right in and float through life so seamlessly? Do I just not meet them in my circles now, or were they feeling a bit lost and uncertain too, just hiding it better…?)

      Love your intriguing premise, Jeff–and your determination to bring your story to readers in whatever way possible. That’s one thing I love about the democratization of publishing; it offers authors more freedom, choice, and autonomy than I’ve seen in my career in the industry. Thanks for sharing!

      Reply
  • Although I was an undergrad when Rocky was first in theaters, it sounded bizarre to me, and I’ve never seen it. Friends who saw it were thrilled but were more progressive, fun, and risk-taking than I.

    The movie that had the most profound impact on me was Nuts, starring Barbra Streisand and Richard Dreyfuss, about a prostitute who was charged with murdering a “John” who reminded her of the stepfather who molested her. During the hearing to determine her capacity to stand trial, she sketched people, none of whom had mouths. As the story unraveled, being a survivor of child sexual abuse myself, I related so much with the protagonist’s rage, refusal to talk about her abuse, her stubbornness. I was impressed with how Dreyfuss came to understand his client’s perspective and worked with her to prevail. Truly a story I needed to experience at a time when my history was creating paranoia and havoc as I was parenting preschoolers.

    Jeanette Walls’ The Glass House and Tara Westover’s Educated left permanent footprints on my heart in their brilliant painting of dysfunctional families. Their memoirs inspired me to write my own and also my current WIP, a novel about how family secrets and mental disorders create pain and chaos in people’s lives. (wink re: the dilemma you mention in this article!)

    Thank you for reminding us that some stories are worth telling because there may be an audience that needs to read them, or perhaps one individual who feels understood or renewed hope as a result of reading the book!

    Reply

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